@krssno I had a email dialog with @zowiewho the Marketing Mgr for Bear & Lettera. I had a similar question to understand why Lettera since there are many writing tools out there.
Her response to me is below and it was the aha moment for me. I presented tools like Pages, Notes, Scrivener, DayOne, Diarly, etc.. I hadn’t thought about those apps as owning my data and although Pages reads/writes to a file you can’t read or write to it without the Pages App. Same is true with MS Word.
The file-based part matters more than it might seem at first. Pages, Bear, Notes, DayOne all own your content in some way. Your files live inside them. With Lettera, your files are just files, sitting in a folder in Finder, readable by anything, forever.
This changed my thinking especially when you can use an Editor (app) that hides all the Markdown (MD) language in order to just focus on your writing. I have spent lots of time writing with Pages and it’s quite powerful and just like MS Word, most users don’t use all the features they provide. The frustrating part for me has been working through all the features to just do simple things. Sure, once you figure them out it seems to work well and can offer some very rich outputs but your time is worth something and it’s got me thinking that maybe Lettera will keep my world simpler and I get to control how I organize my writings. I’m not talking about writing notes or journal entries as I have been using Bear & Diarly respectively. I want an app to help provide structure for those assets. I could use either app for writing stories, hobby documentation, birding field notes but sometimes it seems like I end up forcing these into a structure that may be a bit unstructured.
Lettera will provide me with a great MD editor and allows me to organize my files on any device or storage options and although MD is the syntax behind it all, I never have to see it (and I’m a retired software engineer/architect). MD is a format that is compatible with other tools including Bear & Diarly so if I wanted to import them or copy/paste I could. Since MD isn’t an official industry approved standard (good & bad), I may have some tweaking to do after importing but the openness and flexibility it provides me is much better than trying to use the text from an MS Word or Apple Pages file.
You mentioned it (MD) being just for a tech folks and that may be where it started and has been living for quite some time but it’s also being used by academics writing papers and independent journalists that may have to be flexible as they aren’t tied into a publisher or media’s tools.
I think tools like Lettera may just open the MD format & usage to more communities and platforms in the future.
I’m looking forward to its production release.
-tom